Jessica Alba’s Honest Co. files for IPO

The Honest Co., the consumer-products company co-founded by actress Jessica Alba, has filed for an initial public offering.

The company on Friday filed to sell $100 million worth of shares, although that’s often a placeholder used to calculate filing fees.

In the prospectus, Honest said its sales grew 27.6% to $300.5 million in 2020, from $235.6 million in 2019. It lost $14.5 million in 2020, or 85 cents a share, compared with a loss of $1.83 a share in the previous year.

Honest filed to list shares on the Nasdaq under the symbol “HNST.” Underwriters include Morgan Stanley, JPMorgan and Jefferies.

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